McDonnell explains why these attempts at mass persuasion often fail so badly. Pinterest It did, you know. This argues that people have three types of self: Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. Others argue that this agency theory is something cooked up by amoral economists as a way of justifying not paying a workforce fairly.
Pinterest It did, you know. This no doubt varies from person to person, it depends how seriously you take these things. A well-phrased quote emphasising the things a person can achieve could boost our ideal self, or one reassuring us that hard work is normal and necessary may shore up our ought self. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. This has led to the agency theory of motivation, where it is argued that autonomy is better than financial reward for motivating people, as a reward is an external factor, beyond their control and could be taken away at any time, whereas giving someone autonomy means they have control and responsibility so a sense of achievement, which could explain why micromanagement is so infuriating. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. This argues that people have three types of self: Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. McDonnell explains why these attempts at mass persuasion often fail so badly. Dean Burnett The actual mechanism by which they could work is almost certainly intrinsic; there is no obvious external reward offered by looking at a poster. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy. Others argue that this agency theory is something cooked up by amoral economists as a way of justifying not paying a workforce fairly. These damaging cultural misfires are not random.
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